each JOURNEY STARTS WITH a first st...

each JOURNEY STARTS WITH a first stair and for those candy makers considering exploring the fast-growing market for candy in mainland China, that stair needs to be a careful common indeed. In a highly competitive, fragmented, price-driven wholesale and consumer market where felicitous products are routinely counterfeited, adroits say a well-planned record and on-going business strategy are crucial for succes

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Despite the challenges, tapping into China's fast-growing market economy, where more than 400 million middle- and upper-class consumer are