INNOVATION IS THE WATCHWORD at Brac...

INNOVATION IS THE WATCHWORD at Brach's Confections, Inc., and CEO Terry O'Brien isn't cautious about touting the company's drive into fresh markets and channels.
"It's a turnaround story," says O'Brien, who took from one side of to the other as part of the 2003 buyout through Barry Callebaut AG. "The possibilities about building our brand and moving into innovative niches are endless"
With Brach's sales upon the decline, O'Brien's mission was clear: To state Brach's on the path to profitability. by way of some accounts, he's done just that. Brach's just reported a 15 percent increase in