ELIA MARÚM ESPINOSA / GRACIELA...
ELIA MARÚM ESPINOSA / GRACIELA LÓPEZ MÉNDEZ / LUCILA ROBLE RAMOS (coordinadoras) UNIVERSIDAD DE GUADALAJARA CENTRO UNIVERSITARIO DE CIENCIAS ECONÓMICO ADMINISTRATIVAS
E un texto interesante que reúne a tre académicas expertas en planeación de las maestrías en Planeación de la Educación Superior y de Negocios y Estudios Económicos, quienes coordinaron y dirigieron a 12 grupo de alumnos de las mismas en la aplicación de la planeación táctica en forma sistematizada y práctica. De esta forma, se presentan 12 casos en looks que se aplica la planeación táctica, principalmente learn by heart base en la metodología que
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