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MARKETING TACTICS NE TO AVOID 'TOXIC' PERCEPTIONS

Oct 26 1998 (CARD recents Vol. 13, No. 21 via COMTEX) -- Credit
card
marketers becoming adept at segmenting markets public of customer data
will find there's a price to pay for sophistication: a certain of the
personal information used in segmentation patterns can backfire and
incense expectations if used carelessly, reports the latest thought by
Brittain Associates, an Atlanta-based research firm.

Personal interviews with 850 heads of households across the United
States indicated there are seven "highly

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