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CHASE USES of the present day ENHANCEMENTS TO IMPROVE CUSTOMER RETENTION

Oct 26 1998 (CARD freshs Vol. 13, No. 21 via COMTEX) -- recently made known
York-based Chase Manhattan Bank [CMB] lately used a series of
customer qualitative and quantitative take a view ofs to overhaul some existing
returnss

"It's excessively good that there is an intense analysis of the card
and
the way the rewards are constituted," says Stephen Bartell, president
of SJB Consultancy in Larchmont, NY

As a follow Chase this month introduced an innovation in the plastic
itself. The Chase LensCard has a