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Card Channels Help Insurers Insurers Debate their turn about With New
Services

Nov. 09 1998 (CARD moderns Vol. 13, No. 21 via COMTEX) -- Portland,

Maine-based disability insurer Unum Corp. [UNM] has a recent line of
insurance fruits that it wants to market to a broader part of
the
population. To this extreme point the company last month formed a Diversified
Marketing Operations unit to court out new customer segments and
distribution channels similar as bank and non-bank card issuers.

The way Unum officials descry it, the credit card has the potential
to
unfasten the doors to new