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WHAT WILL IT TAKE TO MAKE IT AS A TELECOMMUNICATIONS CO-BRAND?

Dec 23 1998 (CARD moderns Vol. 13, No. 24 via COMTEX) -- common by
one,
many of the 1990 telecommunications co-branding programs have
unraveled, leaving today's issuers struggling to make a profit disclosed
of a
once-promising premise.

common of the latest pair of co-branded partners to call it quits in
the
telecommunications sector is Phoenix-based telco US West [USW] and
Salinas, Calif.-based Household Bank [HI]. The companies made the
official announcement Dec 7 and customers will be notified through mail
this ...

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