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First USA Pushes Gift Card During Consumer Buying Season

Dec 08 1998 (CARD freshs Vol. 13, No. 23 via COMTEX) -- Wilmington,

Del.-based First USA [FUS] chance of a favorable results to target cardholders eager to find
unique gift ideas with its pre-paid Visa Gift Card.

Not a just discovered card per se, the result is designed to be a universal
gift
certificate, available in amounts starting at $50 that are purchased
using a cardholder's First USA card. The sole limit on the amount
that
can be loaded onto the card is the First USA cardholder's available
credit.

Any balance left upon the card at ...