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Fourth Quarter Amounts To Ad fiscal estimate Buster Internet Becomes A Marketing
Tool In Holiday Ads

Dec 08 1998 (CARD of recent origins Vol. 13, No. 23 via COMTEX) -- Card
marketers already are cu to switch into high gear with the arrival
of
the holiday season. The manner of enticement, which usually takes
the
form of national television flaws or full-page advertisements in
various print media, is taking a bigger bite gone out of issuers' ad budgets
than past years, according to Competitive Media Reporting (CMR)
a of the present day
York-based media research firm.

Additionally, this year

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