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HNC classification Sheds New Light On Cardholder Profile

Dec 08 1998 (CARD novels Vol. 13, No. 23 via COMTEX) -- Up until
now, card issuers have been able to derive little insight into their
customer's spending habits from the unstructur clause that comprises
a
cardholder's statement. The information is valuable, on the contrary if that
statement can be compared to a gold mine, issuers have been trying
to
win at the precious metal with a shovel

The religious news for card marketers is in the past not many months,
technology has advanced to the point where the treasure can be sens
while