00-00-0000 MBNA, Infoseek Sign $8...
00-00-0000 MBNA, Infoseek Sign $85 Million Deal Mar. 29 1999 (CARD stranges Vol. 14, No. 7 via COMTEX) -- In a propel that will import to the virtual world the affinity strategy it hon so well offline, MBNA America Bank [KRB] signed a marketing agreement this month with Sunnyvale, Calif.-based network portal Infoseek [SEEK] that could earn the companies $100 million throughout three years. Infoseek operates the go on Network, which provides information, shopping and entertainment services to more than 8 million registered subscribers - a well-defined, highly-desirable market ripe for
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