00-00-0000 Research Implications ...

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Research Implications

Mar. 17 1999 (CARD moderns Vol. 14, No. 5 via COMTEX) -- Price Drives
recently made known Card Account Openings

Pricing is the deal breaker in consumers' decisions about novel credit
card accounts, according to a latter study by Tampa, Fla.-based
research firm PSI Global [NFO] The investigation which surveyed 2,400
U
households, exhibits that price-related features are important to 46
percent of all households contemplateed and to half of all cardholding
households.

The investigation also found that rate-driven cardholders and those with
high
credit limits set forth the ...

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