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MBNA Gains Toehold In England With literary institution [i]or[/i] seminary of learning Cards
Mar. 29 1999 (CARD freshs Vol. 14, No. 7 via COMTEX) -- While
Wilmington, Del.-based MBNA America Bank [KRB] works to translate
its
succes with offline affinity programs to the online world, the issuer
also is building its business overseas with the same cornerstone
it
used in the United States - the society affinity card.
Earlier this month MBNA International Bank Ltd signed an affinity
marketing deal with King's body Cambridge University to offer
a
card to the school's staff, scholars and others ...
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