00-00-0000 To overpower The Inte...

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To overpower The Internet, Issuers Must Capitalize forward Strengths

Aug. 26 1999 (CARD recently made knowns Vol. 14, No. 16 via COMTEX) -- mostly credit

card companies, like in the greatest degree businesses in America, have to scramble
to
build a "Web strategy" before they completely comprehend what the general

effect of the Internet will be onward business in general.

"All the great work done by way of banks to build brand value will not
be
able to shoot what search engine technology is about to deliver,"
says
Robert Hedges [CEO] of Boston-based armada Financial Group [FLT] in
a