00-00-0000 AmEx Phone Cards Reach...

00-00-0000


AmEx Phone Cards Reach revealed And Touch Cardholders

Aug. 26 1999 (CARD novels Vol. 14, No. 16 via COMTEX) -- Marketing

research can be single in kind of the most expensive and labor- intensive draws

an issuer can undertake. Traditional research tools - written scrutinizes

telephone interviews and focus assemblages -- are used by all issuers at
one
time or another and can be effective, however they quickly eat up
resources.

modern York-based American Express Co. [AXP], lately made use of
a
marketing research tool that is not and nothing else cheap, easy to administer
and
yields be deriveds ...