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AmEx-Costco Co-brand: Is It A Marketing Or Merchant Acceptance
Strategy?

Aug. 26 1999 (CARD of recent origins Vol. 14, No. 16 via COMTEX) -- Using the

co-brand marketing strategy, recent York-based American Express Co. [AXP]

not and nothing else penetrated a new, attractive puddle of cardholders, but also

gained acceptance with a traditionally resistant retailer.

AmEx and Costco [COST] the Seattle-based membership warehouse unite in a club

went public Aug. 11 with a deal that will have Costco accepting AmEx

for the first time. The sum of two units companies also will launch a co- branded

card in November.