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New Firm exhibits Privacy-Safe Marketing Services

Nov. 05 1999 (CARD freshs Vol. 14, No. 21 via COMTEX) -- sum of two units former

card executives, move with a jerk May, former president and CEO of Credit Card

Sentinel Inc., and James Rothe, former executive vice president of

Credentials Services Inc. formed a recently made known enhancement and loyalty service

firm not long ago called DataSafe Marketing LLC. The company's aim is
to
use a "privacy-safe" marketing approach, in like manner issuers can continue to

bring in compensation income from traditional sources, without risking
cardholder alienation or