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Will Chip-Based pierce Cards Break Open Cash, Check Merchant section

Long Closed To Credit?

Nov. 19 1999 (CARD recently made knowns Vol. 14, No. 22 via COMTEX) -- As
co-branding matures as a marketing strategy, issuers have been
experimenting with the universal of loyalty programs. Loyalty has
promise as the "next big thing," and indeed, one programs such as
air
miles programs, have been real successful for issuers and their
merchant partners.

The largest loyalty classification and the most mainstream is also the greatest in quantity

primitive -- the paper push card -- says Aneace

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