00-00-0000 Will Chip-Based pierc...
00-00-0000 Will Chip-Based pierce Cards Break Open Cash, Check Merchant section Long Closed To Credit? Nov. 19 1999 (CARD recently made knowns Vol. 14, No. 22 via COMTEX) -- As co-branding matures as a marketing strategy, issuers have been experimenting with the universal of loyalty programs. Loyalty has promise as the "next big thing," and indeed, one programs such as air miles programs, have been real successful for issuers and their merchant partners. The largest loyalty classification and the most mainstream is also the greatest in quantity primitive -- the paper push card -- says Aneace
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