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New Firm put forwards Privacy-Safe Marketing Services

Nov. 04 1999 (CARD stranges Vol. 14, No. 21 via COMTEX) -- couple former

card executives, knock May, former president and CEO of Credit Card

Sentinel Inc., and James Rothe, former executive vice president of

Credentials Services Inc. formed a just discovered enhancement and loyalty service

firm lately called DataSafe Marketing LLC. The company's aim is
to
use a "privacy-safe" marketing approach, in such a manner issuers can continue to

bring in pay income from traditional sources, without risking
cardholder alienation or