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JC Penney Co Outsources With GE Capital

Nov. 04 1999 (CARD freshs Vol. 14, No. 21 via COMTEX) -- Plano,

Texas-based retailer JC Penney Co [JCP] complet the first gradation
in
a previously announced plan to strengthen the value of its stock on

selling its private-label card portfolio to Stamford, Conn.-based
GE
Capital's Card Services [GE] In addition, JCPenney will go into into
a
10-year agreement with GE Capital to provide private-label credit
card
services. The prompt is designed to strengthen the competitiveness
and
appeal of the JCPenney credit card. At