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Target blades Co-brand Trend Among Discount Retailers Does Focusing
The
Brand Have To Mean Depriving Customers Of Utility?

Nov. 19 1999 (CARD just discovereds Vol. 14, No. 22 via COMTEX) -- At a time

when its competitors in the discount retail industry are choosing
to
overhaul their private label programs by means of co-branding them, Target

Stores [DH] are taking the Target visitant Card in the opposite direction.


With 14 million accounts, the Minneapolis-based discount retailer
has
one of the mostly successful private-label card programs in the U

market.

Target attributes

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