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Build Trust With Consumers: Ally With Merchants Who harbor Cardholder

Privacy

Dec 16 1999 (CARD just discovereds Vol. 14, No. 24 via COMTEX) -- Issuers
can
build their online businesses by dint of cultivating merchant networks that

distinguish themselves forward the Web by their transaction with cardholder

privacy.

The rises of a study just released by means of the San Francisco-based

Center for Trust Online (CTO) display that a merchant's posting its
privacy policy forward its Web site factors more heavily into a shopper'

decision to purchase online than familiarity with a merchant's brand.

CTO is

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