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Industry "Mavericks" Stay The Course in 2000 proffer Lessons In Card

Strategy

Jan. 27 2000 (CARD moderns Vol. 15, No. 1 via COMTEX) -- While near
of
the survivors of this period of rapid consolidation are busy expanding

to a size suitable for conquering the world, a hardly any other issuers are

moving in the opposite direction.

Contrary to the strategy played public by their huge, national
counterparts, these "maverick" issuers are lean and small by means of current

standards. They fix themselves apart from the competition by means of
preferring to stay