00-00-0000 Third Quarter descrys...
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00-00-0000
Third Quarter descrys Rock-Bottom Mail Response Rates
Jan. 04 2000 (CARD of recent origins Vol. 14, No. 25 via COMTEX) -- "Platinum
Burnout" Cited As Contributing Factor
The nationwide answer rate of less than the same percent for new credit
card put forwards caught researchers off guard during the third quarter
of
1999 notwithstanding that mail volumes dropped over the same period.
"The depressed response rate was a surprise," says Julia Beaver, vice
president of competitive tracking services at BAIGlobal Inc., the
Tarrytown, N.Y.-based market research firm
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