Card of recent origins 02-23-2000...

Card of recent origins

02-23-2000

Discover's fresh Brand Initiative Written Now In "Brick And Mortar"

Volume: 15
Number: 4
ISSN: 08940797
Publication Date: 02-23-2000
Page: 1
Type: Periodical
Language: English

Just when branding in the credit card industry threatens to become entirely too abstract, along approachs Discover Financial Services (MWD) with a strategy that is entirely congeal - in a manner of speaking.

The Riverwoods, Ill.-based card network is joining The Mills Corp. of Arlington, Va., to create the first-ever naming rights partnership in the shopping center industry.

The alliance