Card recently made knowns 02-23-2...

Card recently made knowns

02-23-2000

7 Alternative Media Marketing Programs That Slash Customer Acquisition preciousnesss

Volume: 15
Number: 4
ISSN: 08940797
Publication Date: 02-23-2000
Page: 1
Type: Periodical
Language: English

Top 10 or bottom 20 prime or subprime, issuers are trying to beat the rising preciousness of acquiring cardholders. Meanwhile, marketers continue to canvass the same lists, annoying cardholders with too a great deal of mail or merely trading cardholders back and forth between portfolios.

Direct-mail replication rates are down (CN, Dec 29 1999) to les than 1 percent in the third quarter of 1999 while

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