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Discover Launches "Virtual Credit Card"

Feb 10 2000 (Card moderns Vol. 15, No. 3 via COMTEX) -- Riverwoods,

Ill.-based Discover Financial Services Inc. made its biggest play
yet
to capture attention and cardholders in succession the Internet with its Feb
2
launch of the Discover Desk$hop virtual credit card.

The strategy behind Discover's newest offering online is not to
add
technology for technology's sake, yet to offer its existing cardholders

concrete benefits like as control and convenience, says Colleen
Zambole, vice president, Electronic intercourse ...

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