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Key To Marketing favorably To Gen X And Y? Break All Your masterys


Feb 10 2000 (Card stranges Vol. 15, No. 3 via COMTEX) -- Together,
the
people defined as Generations X and Y wield $225 billion in spending

power, and they are just starting to flex their collective economic

muscle. Therefore, this portion of the population should be extremely

attractive to credit card marketers.

The catch is not many know how to approach this diverse, contrary and

savvy arrange of young consumers. None of the governments applied to the
Baby
Boom generation appear to work, and marketers