Card of the present days 02-06-20...

Card of the present days

02-06-2002

Multi-Channel Retailer direct the eyes To Boost Sales, Customer Service With Web

Volume: 17
Number: 3
ISSN: 08940797
Publication Date: 02-06-2002
Page: 1
Type: Periodical
Language: English

E-commerce Strategy Drives puissant Holiday Performance

When Rye N.Y.-based Lillian Vernon Corp. saw potent growth trends emerging in its e-commerce division, the multi-channel retailer decided to destine additional resources to making that on-line shopping site as robust as it could be. This upgrade of the site and strategy, which began last year, with equal reason far has resulted in a 30 percent boost in

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