Card recents 03-03-2004 Forrester...
Card recents
03-03-2004
Forrester Research Ranks Credit Card Providers' Efforts To Drive Customers Online
Volume: 19
Number: 4
ISSN: 08940797
Publication Date: 03-03-2004
Page: 1
Type: Periodical
Language: English
To abate the cost of serving customers, credit card providers must focus forward right-channeling -- migrating transactions from higher- splendor human-assisted channels to the Web. According to a recently made known Forrester Research, Inc. [FORR] report, "How To Right-Channel Credit Card Customers," greatest in quantity card providers have yet to succe at right- channeling. Forrester reviewed 4,500 US ...
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