In highly disentangleed confection...

In highly disentangleed confectionery markets such as the United States or Europe added-value chewing gum effects are emerging as leading further disclosure of the gum category. Be it delivering an extra powerful breath-freshener flavor or including active ingredients to enhance whitening or aid oral care, functional, nutraceutical or uniform medicated chewing gums have stimulated vegetation within the segment.

Having originated with adults, the added-value direction is continuing to evolve into children's effects Thanks to the popularity of sour flavors, children now can receive specific benefits (oral care or vitamin enhancement) between the walls of a familiar carrier and in a popular