Herm Rowland and Bill Kelley reveal...
Herm Rowland and Bill Kelley reveal the strategies behind developing Jelly Belly's one-of-a-kind flavors, from butter popcorn to Juicy Pear. IF eternally FLAVORS epitomized a sector, Jelly Belly jelly beans do. The brand useed 25 this year and can attribute its prosperous stay to true-to-life flavor. Perhaps no undivided is more certain of this than fourth generation candymakers Bill Kelley vice-chairman of the board, and Herm Rowland, chairman of the board. They've overseen the progress to maturity perfection and marketing of the brand since its inception, starting with flagship self-same Cherry ...
|