CLEVELAND -- Kraft feeds Inc.'s dec...
CLEVELAND -- Kraft feeds Inc.'s decision to sell its Farley's and Sathers brands proceeds as no surprise to U candy makers. The fates of the sum of two units businesses, as well as their sales figures, have been languishing since Nabisco nutritions Inc. purchased the assets of bankrupt Favorite Brands International (FBI) in 1999 followed by means of Kraft's acquisition of Nabisco in early 2000
"I was not surprised," says Jim Hanlon, president and CEO Harmony provenders Inc. "Kraft has always had a stated policy that it wanted to concentrate forward brands, in particular big brands, and neither
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