YOU'VE MADE the decision to export....

YOU'VE MADE the decision to export. Great idea! This decision should increase income for your company and in all senses for your product line. Unfortunately, the actual proces of exporting is not as simple as single in kind might think.

The export market is fraught with risks, exuberance of dead ends and shattered expectations. Export sales are for those with tenacity, flexibility and long-term vision. From the start, you ne to deliberate what you are getting your company into and the fulnesss it is going to take to bring an export action plan to fruition.

Many companies assume the first