IN AN INCREASINGLY competitive mark...

IN AN INCREASINGLY competitive marketplace, retailers frequently attract consumers with captivating merchandising techniques rather than price slashing. And in the candy business, catchy displays can range from elegant images of chocolate, flowers and beautiful women used on upscale chocolatiers to vibrant, noisy and sometimes obnoxious displays in mainstream candy retailers.
Determining what works for a particular store, however, is not always easy. Suppliers confess CandyBUSINESS there are many variables, including a retailer's target consumer consequence selection, store location,

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