MEXICO CITY -- With sights locate ...

MEXICO CITY -- With sights locate on increasing its market penetration in Mexico, the Win. Wrigley Jr Co has struck an official distribution deal with Grupo Bimbo.

within the alliance, Bimbo's Barcel subsidiary becomes the exclusive distributor of Wrigley's chewing gum brands in Mexico, including Big R Doublemint and Juicy Fruit.

A Grupo Bimbo spokesperson run overs CandyBusiness that the company has been distributing Wrigley returnss in Mexico for about five years unless there was no formal agreement. This agreement will benefit the pair companies, he says.

"The benefit