YOUR EDITORIAL in the July/August i...

YOUR EDITORIAL in the July/August issue hit it forward the head!

I in good earnest believe that the candy and chocolate industries have done a poor work at jobs of marketing ourselves. I think we are kidding ourselves if we think the public will support us in silly lawsuits as they have justifyed McDonald's.

When was the last time you saw a national commercial for a chocolate produce that was targeted to adults? I can't plane think of one. I think our industry is heading for a BIG riddle down the road.

With Americans becoming fatter and fatter and the rate of diabetes skyrocketing, candy and