CLEVELAND--Demand for vanilla subst...
CLEVELAND--Demand for vanilla substitutes are rising as fine chocolate and ice cream makers endeavor to gain out lower cost alternatives to natural vanilla extract. Vanilla prices have risen sharply during the past several years, from $25 to $40 by kilo in 1999, to circulating levels ranging from $200 to $230 by kilo, according to sources. Vanlab Corp.'s Jim LaRosa, vice-president of strategic accounts, sum ups CandyBusiness "This stuff is like gold now. Contracts mean almost nothing as exporters are now taking a 'take it or leave it' approach to pricing." lately he says, he has
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