to what extent DO YOU TRANSFORM an ...

to what extent DO YOU TRANSFORM an 81-year-old family-owned candy company into a world force in the candy market? If you're cousins David Shaffer and Ros Born, co-presidents of Just Born, Inc., you do it with a firm vision, a nod to history and unwavering commitment to a market-driven philosophy that embraces each aspect of how the company does business.
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From their recent offices at Just Born's headquarters and factory in Bethlehem, PA, Born and Shaffer are reshaping almost each aspect of this already progressive candy company. From produce formulations ...