MOORESVILLE, NC -- BestSweet Inc. w...
MOORESVILLE, NC -- BestSweet Inc. will lavish more than $1 million in advertising and promotion upon its Baskin-Robbins hard candy line in 2004
The program will feature regular and sugarfree Baskin-Robbins lines, with ads appearing in Oprah, Family Circle, Ladies place of abode Journal, Weight Watchers and Diabetes Forecast. The candy will also be promot during eight radio ends expected to result in more than 60000 impressions of a 25-word production pitch. Sampling programs will take place quite through the year.
In addition, buy-one-get-one-free
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