HILLSIDE CANDY CO IS BANKING forwar...
HILLSIDE CANDY CO IS BANKING forward adult consumers, especially women, to identify with international supermodel Heidi Klum The company has partnered with Klum to launch My Favorite Candies by means of Heidi Klum in the U
"Having a supermodel of Heidi's international status with her acknowledge brand is a huge disentanglement in the domestic candy category," says Hillside President T Cohen.
"Heidi has been involved at each stage," Cohen tells CandyBUSINESS, explaining Klum has been working as a spokesperson for Katjes candy in Germany for an years. German-born Klum ...
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